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All bets are on with Sharks commercial partners in 2021

Just this Friday the iconic whiskey brand Southern Comfort were unveiled as the bottom back sponsor on the 2021 NRL jersey, joining two more international organisations in Aramex and Zambrero to recently sign on as members of the Sharks corporate family.

Following on from that now comes the announcement that PointsBet, currently the club’s Stadium naming rights partner, with their branding also on the front of the NRL playing shorts, have agreed to increase their involvement and become the sternum sponsor on the Sharks NRL jersey in completing a remarkable off-season for the Club in the commercial and sponsorship space.

With the addition of PointsBet, the Sharks can boast all apparel properties have been locked up for 2021, and with a strong and impressive list of national and international brands.

“We thank PointsBet for their continued support, they have stuck by us despite the temporary move from our Woolooware home base at PointsBet Stadium to playing games at Kogarah and not only that, but they have increased their investment in the Sharks by coming on as a jersey partner this season,” Sharks CEO Dino Mezzatesta said.

“We are thrilled they will be featured on the sternum of our NRL jersey and coupled with the recent announcements, plus the continued support of our existing sponsors, and especially now during what are challenging economic times, it is exciting for us to have a full complement of apparel partners to start a season for the first time in many years.

“With Aramex, Zambrero, Southern Comfort, TFH, our apparel supplier Dynasty Sport and now PointsBet on the jerseys, as well as Madimack and SFD, who with PointsBet feature on our shorts, we are extremely proud of the calibre of corporate partners we have been able to attract,” he added.

The PointsBet sternum partnership with the Sharks caps an exciting period for the Australian owned and founded on-line bookmakers who are making huge inroads in the US market.

Emphasising their increasing presence overseas, American basketball icon Shaquille O’Neal recently became a company ambassador, his popularity certain to bring increased attention to the PointsBet business as they continue to successfully take on the large international players that have dominated the Australian online betting market in recent times.

The Sharks home ground became PointsBet Stadium in April of 2019.

The Sharks thank all their corporate partners for their support heading into what promises to be an exciting 2021 NRL season.

Acknowledgement of Country

Cronulla-Sutherland Sharks respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.