‘Infinite’ possibilities with Sharks new retail partner

‘Infinite’ possibilities with Sharks new retail partner

The Sharks have entered into a commercial agreement with Infinite Retail, Australia's leading sports retail services partner, providing retail and merchandise solutions for the Cronulla Club.

Infinite Retail, a subsidiary of Super Retail Group (ASX:SUL) which owns brands including Rebel, BCF, Macpac and Supercheap Auto, has entered into a five-year agreement with the Cronulla Sharks. Infinite Retail offers holistic and scalable retail solutions for sporting bodies and stadium events within Australia and abroad, and will provide all retail and merchandise services for the Sharks.

A business with experience and network under Super Retail Group, Infinite Retail ensure they meet the evolving needs of Members and fans, while delivering over and above customers' expectations.

Amongst the growing list of Infinite Retail's satisfied partners includes the NRL, AFL, Football Federation Australia, the Hyundai A League, Cricket Australia, the BBL, the Wallabies and the Australian Open.

Infinite also services Optus and ANZ Stadiums, as well as sporting clubs and franchises in a variety of sports across the country.

Sharks CEO Barry Russell expects the new partnership with Infinite Retail will deliver a positive commercial outcome for the Club and its members.

"We are absolutely delighted to have secured this partnership with a reputable organisation such as Infinite Retail who have a highly respected stable of brands," Russell said. "We made this decision in the best interests of our Members and we look forward to growing our merchandise and retail business over the next five years."

Despite the internal change in direction and the new partnership with Infinite Retail, Sharks Members and fans can expect the same level of service and quality of merchandise, with Members to continue to receive their 10 per cent discount and their exclusive club-only items.

While the location of the pop-up Sharks Store will change over the coming months, a walk-up temporary shop will remain on site at Sharks Leagues Club and a new website for online purchases will be created, to be unveiled on the 30th August. Infinite Retail will officially take over Sharks merchandise operations in September 2018.

In adding to the service, the popular buy now pay later service, AfterPay is coming ahead of the 2019 NRL season.