The continued development of the Cronulla Sharks Football Club both on and off the field is being recognised not only in Australia but also on a global scale.

International sports business magazine, SportPro Media recently published an article which focused on how the Club is working with a dedicated focus on redeveloping its brand equity and establishing a lasting legacy for future generations to be proud of.

CEO Lyall Gorman said that the Club had to review where its values stood and where it was headed as a whole within the Australian sporting landscape.

“First of all we had to listen to our Members and supporters and re-visit the basics around our vision, values and culture to confirm who we really are, what we truly stand for and where we are heading as a Club. Then we had to take this refreshed narrative to our Sharks community and deliver on promise through our actions, on and off the field”, said Gorman.

Read the article in full on the SportsPro website here.