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The Sharks can confirm that under no circumstances will they be pursuing a sponsorship arrangement with an adult dating website as has been recently reported.

The Sharks stand for quality entertainment, that our members, fans and community are proud of, our vision is very much focused towards integrity, family inclusion & community engagement.

We have built a strong commercial platform for the future, and yes we would be interested in alignment with quality brands, but we are not going to sell the very fabric of this Club at any cost, even if the offer was $50 Million the answer is still no, it goes against the intrinsic beliefs and values that gives us purpose.

It is not generally our way to publicise discussions, but so much has already been written, that we felt it was necessary to set the record straight.

The sponsorship, which was offered to the club as a long term deal for both major jersey and stadium naming rights, was said to be worth over $10 million.

Sharks CEO Steve Noyce, after previously stating the sponsorship was never a realistic option for the club, reiterated those sentiments after further media on the weekend, with the club continuing to distance itself from any association with the website and dating service.

“We are still not interested in entering into a sponsorship arrangement, whether it be for the reported $11million or for five times that amount,” Noyce said.

“It is not a brand the Sharks will be associating themselves with. It is now a non-issue for us and we will be declining to give it any more media coverage by commenting further.”

Still on the commercial front and the Sharks will soon reveal two extensive long term partnerships that align themselves with the club up until the 2020 season.

Acknowledgement of Country

Cronulla-Sutherland Sharks respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.

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