Sports Direct branding will adorn the corner posts at Ocean Protect Stadium for at least 2026 and 2027 with the sporting goods giant becoming the Official Sports Retailer of the Cronulla Sharks.
Home to the world's top sports brands, Sports Direct was established in the UK before a much-hyped arrival in Australia last year. A Sports Direct store will open in Westfield Miranda in July, furthering the business's ties to the Sutherland Shire.
"We're extremely proud to partner with Sports Direct – the pinnacle of sporting retailers worldwide – as it continues to shake up the market down under," said Kylie Lucas, Sharks General Manager – Partnerships & Hospitality.
"Sports Direct's mission is to use the powers of sport to champion the legend in everyone – and the Sharks are a reflection of that with the impact we have on our community. It's a fitting partnership with wide-reaching benefits."
The Sports Direct logo will be emblazoned on the Ocean Protect Stadium corner posts for the first time in the Sharks-Warriors NRL showdown on Easter Sunday.
"We're excited to partner with the Sharks as we prepare to launch our new destination in Miranda," said Steve Cohen, EGM of Accent Performance & Lifestyle.
"Sports Direct introduces a completely new retail concept to Australia by bringing together an immersive, premium shopping experience with an extensive range from the world's leading brands.
"Whether you're just starting out or competing at an elite level, we're proud to offer the Shire exceptional value, choice, and access to the very best in sport."
CLICK HERE to learn more and shop the Sports Direct Australia range.
