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As the clock ticks down to the highly anticipated NRL season '24, an inspiring new "Power of the Sharks" brand video, featuring voiceover by Sharks legend Paul Gallen, was unveiled at Monday night's season launch event.

As part of an enhanced "fans first" approach, the emotionally charged video embraces pride and passion, whilst celebrating the Sharks' unique and defining pillars that drive fan avidity and create a genuine sense of pride and belonging:

Our icons

Who dare to rise up, achieving hard-won victories that become the stuff of legend.

Our legions of fans

Endlessly dedicated, intensely passionate, showing up day in, day out to support the team they love.

Our world-class entertainment

Creating blood-pumping, heart-racing, ear-ringing moments of spectacle and inspiration.

The strength of our community

Creating real change for those who need it most.

The passion of the black, white, and blue

One team, made of many, with hearts on our sleeves and greatness in our sights.

We invite you to check out the video to witness the Power of the Sharks! Make sure the sound is up!

The Cronulla Sharks kick off their Telstra Premiership campaign against the Warriors in New Zealand on Friday, March 8, before their exciting season '24 opening home game at PointsBet Stadium.

To book tickets or become a Sharks member and experience the full power of the Sharks – click here.

Acknowledgement of Country

Cronulla-Sutherland Sharks respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.

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