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SFD ‘back’ with the Sharks

Sydney Food Distributors, known as SFD, a leading food distributor delivering a wide range of quality products to restaurants, cafes, pubs and clubs throughout Sydney, is back on board – back on the NRL playing shorts - as a Sharks corporate partner for the 2021 season.

Previously known as Sydney Freezers and a Sharks partner in 2019, the SFD branding appearing on the playing strip for the 2021 season provides a significant boost as the NRL squad finalises their summer training block next week ahead of the Christmas break.

SFD’s Ali Fardous was excited to be joining forces with the Cronulla club once again and was anticipating the partnership with the Sharks to be a constructive one for both organisations.

“We had a positive experience as a Sharks sponsor in 2018 and 2019, had to discontinue in 2020 as a result of the COVID challenges but we are excited to renew our association ahead of the 2021 season,” Mr Fardous said.

"To again be partnering with a Club that is passionate about its local community like the Sharks is a great fit for SFD. We felt part of the family last time we were involved and look forward to that relationship continuing and strengthening next year and in the years ahead," he added.

Similarly, Sharks Head of Partnerships and Hospitality Rebecca Hughes was delighted to have a quality partner such as SFD displaying confidence in the brand by committing its support to the Club in 2021.

"We are extremely pleased to be welcoming SFD back into our corporate family. The previous partnership was a positive one and I have no doubt this renewed association can build into a successful and long-term relationship," Hughes said.

"SFD is a leader in the food distribution business and we will be doing all we can to promote their brand in a positive light and to hopefully enhance their commercial opportunities."

An Australian owned business operating for over 25 years, SFD has extensive food service experience.

They strive to deliver on their slogan of 'trust one of the best', in priding themselves on quality, service and reliability, in servicing a wide and extensive range of businesses including restaurants, cafes, pubs and clubs.

The #1 in food service and distribution in the metropolitan area, SFD specialise in smallgoods, fresh meat, fresh poultry, frozen seafood, dry and frozen goods, packaging and chemicals, in offering an extensive range of products in all food type categories.

For more information on SFD, to check out their brands and product range or to apply for an account, go to the website at