The Sharks are pleased to announce a new stadium naming rights partnership with PointsBet, Australia’s fastest growing online bookmaker.
PointsBet is both Australian owned and founded and is successfully taking on the large international players that have dominated the Australian online betting market in recent times.
The deal will see PointsBet Stadium as the new home of the Sharks for the next four seasons, complimented by the PointsBet logo on the sternum of the Sharks jersey. The newly pressed jersey made an appearance for the first-time in their round three win over the Cowboys.
Sharks General Manager of Commercial Chris Highett was thrilled an innovative and modern Australian owned company such as PointsBet would be joining the Sharks corporate family.
“PointsBet is setting new standards in the sports betting industry in Australia and around the world and we’re excited they have shown great faith in our club by partnering up with the Sharks on this long-term arrangement,” Highett said.
“Starting with our round five game against the Roosters, the Sharks will be playing out of PointsBet Stadium and we look forward to a long and positive relationship with the team at PointsBet.”
PointsBet co-founder and Chief Marketing Officer Andrew Fahey said; “We are thrilled to be entering a long-term partnership with the Cronulla Sharks.
“They have ambitious plans both on and off the field and we look forward to being part of their success. There is nothing better than watching footy at a traditional suburban ground like at Cronulla and you won’t find a more loyal, passionate supporter base than Sharks fans.
“The announcement of PointsBet Stadium is something we are very proud of.”
In January this year PointsBet launched in the recently legalised USA sports betting market and is already making a significant impact.
With its in-house technology powering new bet types, expansive player props, exotic markets, early payouts and best-in-market pricing on key events, the PointsBet Sportsbook iOS (Apple) App is already ranked in third place amongst bookmakers nationwide in the USA, ahead of multi-billion-dollar brands like William Hill, MGM and Caesars.
PointsBet Australia continues to develop in tandem with its U.S. enterprise with the synergies across the two jurisdictions driving common growth.
The Australian operation has experienced significant increases in customer acquisition, turnover and revenue in the past 12 months, implementing similar growth strategies to the U.S. business.
PointsBet utilises NBA legend Allen Iverson, as well as local footy personalities Brett Finch and Billy Brownless as brand ambassadors. PointsBet Australia is building national brand awareness, via a growing marketing spend that draws customers to its ultracompetitive products.
For more information on how to open a PointsBet account to take advantage of PointsBet’s 4 up at Half-time, you win NRL early payout, go to the website at www.pointsbet.com.au
