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Morris and AutoCraze partners in 2019

AutoCraze, Australia's leading wheel/tyre and vehicle upgrade centre, has increased its involvement with the Sharks in becoming Coach sponsor for 2019.  

Already the Club’s back of shorts partner, AutoCraze, a one-stop custom car shop for aftermarket wheels, tyres, suspension and 4WD accessories, will now also feature on the apparel of Head Coach John Morris, as well as in and around his coach’s box during the 2019 season.

AutoCraze became an official shorts partner at the Sharks in 2019, with their logo currently appearing on the back right panel of the NRL playing shorts.

AutoCraze CEO Kevin Roy was pleased to be upping the ante at the Sharks and was looking forward to plenty of wins and a mutually beneficial partnership with the Club through his company’s new association with the Cronulla Head Coach.

“As Australia's number 1 vehicle modification and wheel/tyre upgrade centre, AutoCraze is excited to be adding the coach sponsorship to our existing Sharks shorts partnership for this NRL season,” Mr Roy said.

“At AutoCraze we strive to give our customers the best experience with their car and in seeing how John Morris operates, I’m sure he’ll be doing all he can to also provide Sharks fans with a great experience by getting the best out of his team this year.

“I have no doubt it will be a great 2019 for AutoCraze, for the Sharks and for their new Head Coach. We say ‘Up, Up Cronulla’,” Roy added.

A Game Day presenting partner for two matches in 2018, shorts partner for 2019 and now coach sponsor for the upcoming season, Sharks CEO Barry Russell was appreciative of AutoCraze’s continued support of the Cronulla Club.

“To be able to grow our partnership with AutoCraze shows they have great confidence in our Club and we are thankful such a reputable and successful company has faith in us and what we can achieve together,” Russell said.  

“Both organisations have similar values, goals and aspirations and it’s exciting our association has been taken to another level with the announcement of the Coach partnership.

“We have come through a challenging period but remain committed to be becoming a benchmark club in the NRL, with AutoCraze also aspiring to be the best at what they do.”

Australian owned and operated, AutoCraze, boasting a tagline of ‘Where Style Meets Performance’, has over 30 years of combined experience in the wheel and tyre industry. Founded by passionate automotive industry people, AutoCraze offers one of the biggest stores for wheels and tyres ever created.

Recognising a gap in the automotive market where customers were not being provided with a high level of professionalism and service, AutoCraze aim to giving the power back to the people, understanding what the customer wants, when they want it and even how they want it.

Sending out over 200 sets of wheels, tyres and wheel and tyre packages all across Australia each week, go to to find out why AutoCraze is fast becoming the number one wheel and tyre distributor in Australia.

An AutoCraze store will soon open in Caringbah in helping to service the automotive needs of Sharks fans and the Sutherland Shire in general.

The Coach partnership with Morris will begin at this week’s NRL clash between the Sharks and Cowboys at 1300 SMILES Stadium on Saturday.


Acknowledgement of Country

Cronulla-Sutherland Sharks respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.