Sharks to join forces with Electronic Arts

Our Club is proud to collaborate with Electronic Arts to promote Battlefield 1, where no battle is ever the same, for our upcoming Round 25 clash against the Sydney Roosters at Southern Cross Group Stadium

SYDNEY, Australia– August 23, 2016 – Our Club is proud to collaborate with DICE, an Electronic Arts Inc. studio for our upcoming Round 25 clash against the Sydney Roosters at Southern Cross Group Stadium.

The promotion celebrates the upcoming release of the highly-anticipated Battlefield™ 1 Open Beta on Xbox One, Origin™ for PC and PlayStation®4 on September 1st.  

This major activation will see our NRL squad take to the field in a uniquely designed jersey, featuring key elements of the upcoming Battlefield 1 game which will bring to life the true spirit of the collaboration; Welcome to our Battlefield’.

In what is an exciting inclusion to an already thrilling game day at Southern Cross Group Stadium, the new game from DICE will also be brought to life through a series of off-field activations set for Members and fans to immerse themselves in the dawn of all-out war.

There will be a bespoke Battlefield 1 promotional team poster giveaway, a Battlefield 1 photo booth experience and the opportunity to win a Battlefield 1 Limited Edition Sharks Jersey, Xbox One Console, a copy of Battlefield 1* on the Xbox One and a Battlefield 1 merchandise pack.

Cronulla Sharks Group CEO Lyall Gorman said, “The collaboration with Electronic Arts was an innovative and exciting one and was an avenue the Club would continue to pursue into the future.

We’re extremely pleased to collaborate with an internationally-recognised and respected brand such as Electronic Arts,” said Gorman. “As a Club, we’re always seeking to push the boundaries in everything we do and we see parallels with our fans and EA’s – so this collaboration was a natural fit.”

“We’re excited to bring Battlefield 1 to life at Southern Cross Group Stadium. Unique jerseys and off field activations are part of what continues to make our game day experience sit at the top of the NRL from an engagement and fan experience perspective. Our Round 25 clash against the Roosters will continue this trend as we join with EA we take Sharks 360, a collaborative, creative and innovative game day promotion, to the next level.”

Simon Smith-Wright, Marketing Director of Electronic Arts, Asia Pacific adds, “We are thrilled to join the Sharks on the field, as they battle the Roosters on August 27.”


About Battlefield 1

Experience the dawn of all-out war only in Battlefield™ 1. Fight your way through epic battles ranging from tight urban combat in a besieged French city to the heavily defended mountain forts in the Italian Alps or frantic combats in the deserts of Arabia. Discover a world at war through an adventure-filled campaign, or join in epic multiplayer battles with up to 64 players, and adapt your tactics to the earth-shattering destruction and dynamic weather. Fight as infantry, lead horse charges or take control of amazing vehicles on land, air and sea, from tanks and biplanes to the gigantic Behemoths – some of the largest vehicles in Battlefield history.

Watch the World premiere trailer for Battlefield 1 here and gameplay trailer from EA PLAY here, and learn more at www.battlefield.com/en-au

Battlefield 1 will launch worldwide on October 21st, 2016 on Xbox One, Origin™ for PC and PlayStation®4.

Join the Battlefield 1 conversation on Facebook, YouTube, and Twitter® and follow the action online at #OURBATTLEFIELD

 * Copy of game to be delivered to winner at launch.
 

Media Contact

Cronulla Sharks:
Jessica Goddard
Group GM Communications and Brand
P: +61 2 9527 8205 | E: jgoddard@sharks.com.au

Electronic Arts:
Snezana Hay
Senior Communications Manager - APAC and MEA
P: +61 2 8569 1214 | E: shay@ea.com