The Cronulla Sharks today unveils the official logo that will be used to commemorate the Club’s 50th Anniversary in 2017.
The ‘50th Anniversary’ design incorporates a black circular base, as seen across the Club’s long-standing logo, through years 1978 to 1997, while featuring the existing Shark of the current-day design (appropriated 2004-present).
The ‘50th Anniversary’ logo also includes golden text representing the 50-year celebrations and in honouring the Golden Jubilee and the Club’s entry into what was then the premier NSWRL competition.
In recognising the Club’s legacy throughout years 1967 to present, logos as seen across playing strips in this time will be also be printed and prominent on the back of Sharks NRL jerseys in 2017.
After many processes to reach the chosen design, beginning on Friday, May 6, the Club proposed four variations of the would-be commemorative logo, initially to Members and then to fans.
Actions taken by Members and fans – both in voting, and by the provision of any associated feedback – indicated an overwhelming support for the eventual selection.
Of the 2296 Members and fans who voted, 44% of voters chose the eventual winner in Logo C, while 22% voted for Logo A, 18% for Logo D and 16% for Logo B.
Members and fans were also provided the opportunity to submit a unique logo to the Club, all of which were viewed and discussed prior to reaching the chosen design.
The Club will look to incorporate some of these designs in-stadium and online in 2017.
The Club thanks its Members and fans for their efforts in assisting towards the chosen design.
Click here to see our fantastic Member and fan generated logos put forward over the campaign.
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