The Sharks work in the community stretches far and wide and into a variety of areas as it attempts to live up to undertaking of being 'more than just a football club.'
Aside from the work conducted in schools, assistance provided to the disadvantaged and to charitable organisations, in 2015 the Sharks have instigated a number of 'Sharks Have Heart' programs specificaly aimed at helping those in need.
Tim Thorne has been a vital addition to the Sharks staff this year as he lays the ground work for many of these important initiatives.
"My main role is to bring the communities together, to get out a make a difference and to help us to be more than a football club," Thorne said. "It's about getting us and the community working as one.''
In his role dealing as Head of Engagement and Pathways at the Cronulla club, Thorne has delivered the new 'Shark Cry' at home games, schools and at a number of events already this season, which is a fun Sharks chant where the kids, mum, dad and every supporter can participate in.
"It isn't just a game day thing. It's around what it means to be a Shark and to help tie the community together.
Thorne spoke to Sharks TV reporter Kylie Lucas about his role at the Sharks and also explained what the Sharks Cry means.
See what he had to say, including an abbreviated version of the Shark Cry, now playing on Sharks TV.