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Sharks360 - Game Week Takeover.


Are you seeking to launch a product or service or amplify your brand to a highly engaged audience across digital, mobile, experiential, press and television?

Through a Sharks360 Game Day Takeover we can help you leverage the power of sport, digital and fan engagement through a unique, highly customisable, omni-channel marketing solution for brand activation.  Through our Sharks 360 your brand has access to PR, media, digital, social and in-stadium activation.

Each of our remaining home games present an opportunity for brands to “take-over” PR, digital, social, video, native branded content and in-stadium activation.

March 9 Banner

The Challenge:

With the impending launch of its “Battlefield 1” video game EA Sports wanted to reach new, non-traditional and encourage consumers to test the beta version of the game before launch.

Our Solution:

In collaboration with EA our communications and digital team created an omni-channel brand activation and customer engagement opportunity for Battlefield 1 during Round 25 clash against the Sydney Roosters, a Saturday night home game at Southern Cross Group Stadium, televised on Fox Sports.  

The major activation saw our NRL squad take to the field in a uniquely designed jersey, featuring key elements of the Battlefield 1 game which brought to life the true spirit of the collaboration; Welcome to our Battlefield’.

The Outcomes:

·       Fox Sports coverage of the match exposed the Battlefield 1 branded jersey and messages

·       Battlefield 1 brand and message engaged 80,000 unique web visitors and over 150,000 social media users in a week.

·       15,000 deeply engaged Sharks fans in Stadium were exposed to Battlefield 1 brand and message.

Contact Us

For more information on a Sharks360 takeover please contact.

Scott Maxworthy, Head of Digital Commercialisation, e:

Lisa Herden, Partnerships & Business Development Manager, e: